Vermouth W&H
Elegant youth
Details
For the vermouths from the Williams & Humbert cellars, we carried out a strategic project focused on developing the concept, art direction, and content creation.
Inspired by the idea of "elegant youth", we defined a narrative that connects the brand's rich tradition with a fresh and contemporary approach, designed to attract a new generation of consumers.
SERVICES
Strategy
Contents
Art Direction
Our work included art direction and strategy for campaigns and communication pieces, ensuring we conveyed the product values through content that balances sophistication and approachability.
The result is a range of assets that not only highlight the quality of vermouths but also manage to position them as a modern option without losing their classic essence.
Jabugo Real
Craftsmanship and elegance through packaging