Jabugo Real
Craftsmanship and elegance in their range of products
Details
Jabugo Real is a brand that has been crafting a selection of the finest Bellota ham and cured meats since 1890.
These products have been present at the best moments since then, serving as the perfect excuse to gather a group of friends or people who want to have a good time.
SERVICES
Strategy
Packaging
Art Direction
Photography
Inspired by its own story, we have developed the new family of packaging, with the aim of conveying and evoking in the consumer a new, more emotional experience. A search process, to achieve a design that could convey all that is part of the essence of Jabugo Real: warmth, craftsmanship, and naturalness.
A global packaging project, where all elements had to be carefully managed and adapted to each of the formats and products, providing brand coherence and flexibility.
Design