La Vaca Atada
Discovering Argentina through its gastronomy
Details
Having the Cow Tied is one of the most commonly used expressions in Argentina. The expression comes from the fact that in the past, affluent families traveling to Europe with their children by ship would also bring a cow along so that the little ones would not miss out on fresh milk.
The animal traveled tied up in the ship's hold, and having the cow tied acquired the meaning of guaranteed food, thus giving name to this new brand.
SERVICES
Strategy
Contents
Packaging
We designed the global identity for this new franchise of Argentine urban food. A global branding project aimed at creating a brand with an artisanal character. In its development, we created an identity with few elements, which were easy to apply across the different franchisees, maintaining brand coherence.
The identity had to generate sympathy, closeness, and honesty, values associated with the culture and way of understanding life in Argentina, something that is reflected in its cuisine.
The creation of the identity had to be capable of adapting to a large number of packaging formats and products. This implies adapting the identity to each product while always maintaining the same essence.
Design