La Chancha y los 20
Argentinian barbecue as an icon
Details
The branding project for La Chancha y los 20 focused on developing a brand identity that reflected the unique essence and personality of the restaurant.
Through a strategic approach, the aim was to create a strong and memorable visual image, capable of connecting with customers and standing out in a competitive market.
SERVICES
Contents
Contents
The design focused on building a coherent and adaptable identity, with a distinctive logo that serves as the core of the brand. Additionally, a colour palette and a visual system were defined that convey closeness, authenticity, and professionalism, ensuring that the brand can be easily implemented across different applications, both physical and digital.
To ensure a consistent representation of the identity, clear guidelines were developed regarding the use of the logo, colours, and other graphic elements. These resources were applied in materials such as menus, basic signage, and digital content, creating a unified visual experience that reinforces the restaurant's presence.
The result is a brand identity that positions La Chancha and the 20 as an authentic and professional proposal, capable of generating an emotional connection with its audience and standing out within the gastronomic sector.
This project reflects the power of well-executed design to communicate the personality and values of a brand effectively.
Design