Odisel
Discovering Argentina through its gastronomy
Details
Having the Cow Tied is one of the most commonly used expressions in Argentina. The expression comes from the fact that in the past, wealthy families traveling to Europe with their children by boat also brought a cow so that the little ones would not miss out on fresh milk.
The animal traveled tied up in the hold of the ship, and having the cow tied took on the meaning of assured food, thus giving its name to this new brand.
SERVICES
Strategy
Contents
Packaging
Strategy
Contents
Dirección de arte
We designed the global identity for this new franchise of Argentine urban food. A global branding project aimed at creating a brand with an artisanal character. In its development, we created an identity with few elements that were easy to apply across different franchises, maintaining brand coherence.
The identity had to generate sympathy, closeness, and honesty, values associated with the culture and way of understanding life in Argentina, something that is reflected in its gastronomy.
The creation of the identity had to be capable of adapting to a large number of packaging formats and products. This implies adapting the identity to each product, but always maintaining the same essence.
Design