Canasta
A classic to discover
Details
Canasta is one of the most emblematic wines from the Williams & Humbert winery, founded in 1877 in Jerez de la Frontera, Spain. This winery is recognized worldwide for its Sherry wines and high-quality brandies, and Canasta is one of its most iconic products within the portfolio of fortified wines.
The objective is to bring the brand closer to a new audience that is not familiar with the product or its consumption methods, achieving differentiation in the market by giving it an aspirational air that awakens greater desire and persuasion among consumers. At the same time, it aims to reinforce the brand's leadership, consolidating its position and appeal within its category.
SERVICES
Strategy
Contents
Art Direction
Photography
We develop a narrative that elevates the aspirational character of the brand, bringing it closer to consumers in an authentic and emotional way. We do this through messages that not only communicate but also connect deeply, using approachable language and visuals that capture attention from the very first moment.
We aim for every interaction with the brand to be memorable, leaving a mark and generating a genuine connection that goes beyond the product. Content that will be part of the digital and editorial strategy of Williams & Humbert.
La Vaca Atada
Design