Terra by Cupa Stone
Natural elegance
Details
The Terra collection features an exclusive range of eight quartzites and premium natural stone granites, carefully selected from global quarries, designed to meet the needs of contemporary homes seeking natural, exotic, and above all, beautiful and functional materials, especially crafted for the kitchen.
Cupa Stone is a distinguished company specializing in the extraction, processing, and distribution of natural stone, covering everything from slates and quartzites to marbles and granites.
SERVICES
Visual Identity
The strategic concept of brand identity focuses on the idea of "natural elegance and functionality". This narrative guides all design decisions, from the logo to the colour palette and typography.
The strategy aims to position the Terra Collection as a premium and versatile option, which is not only aesthetically appealing but also essential for modern living.
The consistency in the application of these design elements reinforces the brand identity, creating a lasting connection with consumers and highlighting the uniqueness of the Terra Collection in the natural stone market.
The colour palette is based on the range of natural tones present in the Terra Collection. Earthy, soft tones and other colours that evoke nature stand out to convey a sense of authenticity and connection to the earth. These colours are used strategically to create coherence across all brand touchpoints.
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