Brand Platform: the path to being relevant

Recently, we shared part of the project we carried out for Señorío de Nava wineries, where we initiated a strategic project on brand conceptualization.

This project inspired us to delve into the importance of thinking about the definition of the brand platform.

More than a mental space

This concept represents the very essence of what a company wishes to communicate to its audience. It can be an emotion, a feeling, an experience, or even a universal need, but it must always be rooted in the activity of the brand and its industry.

A point of coherence

The brand platform is above communication and transcends the products and services offered. It acts as a guide in decision-making, from diversification to the launch of new products and services, the production of content, and communication with the community. All choices must align with this vision.

A space to compete and connect

The brand platform is a space from which to compete and connect with what matters to the audiences. It is the starting point for building the brand's interior. In essence, it represents this territory, and its clarity is essential for a company to compete and connect effectively.

In a constantly changing world, brands are forced to continuously adapt to maintain their relevance. Promises and products evolve to meet new needs, and purposes seek to leave a different impression on a society in constant transformation. However, the brand platform remains, facilitating decision-making.

Brand platform and Señorío de Nava wineries, "Tribute to good work"

The strategy and conceptualization project of the Señorío de Nava Wineries, focused on the "Tribute to good work," aligns perfectly with the concept of the brand platform. By defining and maintaining a clear and coherent brand platform, Señorío de Nava can effectively convey its commitment to excellence in wine production and connect with values appreciated by its audience.

This brand platform will not only help them maintain consistency in their communication and offerings but will also allow them to adapt to changing consumer preferences and market trends while honoring their legacy of quality and tradition.